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Digital leaders set aspirations that, on the surface, seem unreasonable …

"Digital leaders set aspirations that, on the surface, seem unreasonable. Being “unreasonable” is a way to jar an organization into seeing digital as a business that creates value, not as a channel that drives activities." 

So far so good, now has the decision level make out the difference.

To stay competitive, companies must stop experimenting with digital and commit to transforming themselves into full digital businesses. Here are seven habits that successful digital enterprises share. A McKinsey & Company article.

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