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Communication Overtones: Case Study: ROI of Social Media Campaign for SeaWorld San Antonio - A Year Later
There has been a some renewed interest in SeaWorld San Antonio’s Journey to Atlantis social media campaign that was launched last spring after Shel Israel

Journey to Atlantis Promotional Fence Detail

came out to visit the park for FastCompany TV. Fran Stephenson, the Director of Communications at SeaWorld San Antonio was also featured in the video.
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Tags: businesscase, enterprise20, socialmediacasestudy, web20forbiz

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