stories

Social Media – Warum nur?

Vergleichsweise häufig wird die Frage gestellt: “Warum machst du das? Was bringt dir Blogging – social media – ….?”

Jetzt könnte ich hier mal wieder versuchen meine Motivation zu erklären
oder ich verwende die erklärenden Worte die bereits notiert wurden.
Sehr gut wird das aus meiner Sicht hier erklärt.

Self Promotion by Mike Moran

Self-promotion must take the form of helping others first to be effective on the Internet. Someone who approaches me listing off credentials and ending with a request for a relevant job opportunity might succeed, but someone who helps me out a few times is guaranteed to get my attention in a job hunt. Similarly, on the Internet, putting out helpful information is what stamps you as an expert.
And the good new is that it isn’t uncomfortable. I make sure this blog has a post in it each day, for example, and I think this information helps those who read it. When people contact me telling me they have been reading my blog and now, “Could you do some consulting?” or “I have a speaking event that you’d be perfect for,” that is the result of successful self-promotion, but a kind that has done nothing but help people all around.

Wer das Thema gerne weiter vertiefen möchte, ist mit The Future of Social Media Entertainment von GARY HAYES gut bedient.

INVOLVE – live the social web, understand it, lurk, listen, this cannot be faked
CREATE – make relevant content for communities of interest
DISCUSS – no conversation around it, then the content may as well not exist
PROMOTE – actively, respectfully, promote the content into the networks
MEASURE – monitor, iteratively develop and respond or be damned!

Die Kategorien (siehe auch ganz unten im Bild) werden in der Präsentation im Detail beleuchtet und erklärt.
Letztlich geht es immer um Reputation.
Sei es aus einer unternehmerischen Perspektive, um die Reputation der Firma,
oder sei es aus der persönlichen Perspektive, um die eigene Reputation.
Die Spielregeln sind identisch.

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