#socialmedia  
New research shows that buzz plays a greater role than previously thought in getting consumers to buy and that the pool of the most effective influencers is largely untapped. A McKinsey Quarterly article.
people – web – working – world
#socialmedia  
New research shows that buzz plays a greater role than previously thought in getting consumers to buy and that the pool of the most effective influencers is largely untapped. A McKinsey Quarterly article.
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