The new corporate intranet, Web 2.0 style | Service-Oriented Architecture | ZDNet.com
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In the case of Facebook, the 800-employee firm has a presence in 18 countries, and 35% of its employees work virtually. Bill relates that the company was “going through a major transition as they move from more traditional enterprise applications to web 2.0 mashups,” and the management wanted “all employees to be better connected so they could be on the same level of understanding, excitement, and commitment to this transition.” Using a web 2.0 tool such as Facebook “represented the best way to take the whole company into this new space.”Current intranets tend to be expensive, stiff and hierarchical, and don’t enable information to flow across informal organizational boundaries. As Bill Ives relates: “I often ask anyone in the audience who can more easily find stuff on their company intranet than the Web to raise their hand.” No one ever raises their hands, he says. “I have also seen many unsuccessful intranets that cost large sums… One of major flaws of existing intranets, even when they work to find stuff, is the lack of social context. It is difficult to find anything about people.”
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Einen großen Teil der Mitarbeitervernetzung über Facebook zu realisieren, ist sicher ein sehr mutiger Schritt, der aktuell wohl eher amerikanischen Unternehmen vorbehalten bleibt. Da sind wir hierzulande noch zu wenig Germany 2.0 und doch eher konservativ veranlagt. Da finden leider Sorge, Bedenken und Risiken mehr Gehör wie Chance, Möglichkeiten und Perspektiven.
Tags: enterprise20, people, socialsoftware, web20, web20forbizRelated posts
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