#designdriven   #designthinking   #culture   #futureofwork “

#designdriven   #designthinking   #culture   #futureofwork  

"… the broader lesson lies at the core of a real-world business need: empathy. Using empathy to put customers, clients, and end users at the center of the problem-solving equation is the foundation of design thinking. With this focus, design becomes a tool for change, capable of transforming the way companies do business, hire talent, compete, and build their brand. …"

It’s not enough to just sell a product or service—companies must truly engage with their customers. Here’s how to embed experience design in your organization. A McKinsey & Company article.

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